While Organix’s wholesome food philosophy struck a chord with the market, its website didn’t reflect its ambitions to become an essential resource for parents. It was up to us to align Organix’s web presence with its business goals and help the brand find space in its busy audience’s lives.
Working closely with stakeholders across the business, our incisive experts got to work understanding Organix’s aims and the challenges it faced. Combining these insights with primary and secondary audience research and industry trends, we identified the brand’s strengths and where it was missing opportunities to connect with its audience.
With an already enviable reputation in the market, we mapped out how Organix could form a more meaningful relationship with its customers by becoming part of their journey as parents. This strategy became the central focus of Organix’s new website, providing a valuable space that allowed parents to learn, engage and get support whatever stage they were in.
“Redweb worked with us closely to help us see things from a parent’s point of view and ensure the site would become a trusted ally on their good food journey, from bump to baby and beyond.”
Mona Nikzad - Digital Marketing Manager, Organix