With over 150 products and two million customers, Healthspan is the UK’s number one direct supplier of vitamins and supplements. Already popular with its established audience, the Guernsey-based company wanted to enhance its approach to ecommerce to attract a wider demographic using a ‘prevention over cure’ mindset.
Along with an imminent rebrand and full Enterprise Resource Planning (ERP) replacement, one of the key challenges of the project was to combine Healthspan’s shop with its nutrition advice portal. By blending editorial with relevant product recommendations, the brand would strengthen its position as an authority and steadily build trust with audiences encountering them for the first time.
The finished website not only delivers on that goal, but uses cutting-edge technologies and personalisation features to support Healthspan in making insight-driven decisions. Along with a comprehensive content marketing strategy, the brand is now in a great position to explore the opportunities its new audiences present.