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Battersea Dogs & Cats Home

Overcoming design dependencies and a challenging deadline, we rolled out a modern new aesthetic for one of Britain’s most famous animal shelters.

To introduce its rebrand with a bang, Battersea Dogs and Cats Home needed a completely new homepage to support campaign activity, along with a reskin for the wider website. With limited assets available, we got creative interpreting the brand’s new direction and bringing it to life through digital.

Having successfully delivered numerous projects for Battersea over the years, including replatforming its site to Drupal in 2015, we knew the client’s processes inside out. This project’s key challenges not only involved a hard deadline, but also seamless collaboration with the world-famous design consultancy Pentagram.

While we’re no strangers to collaborating with third parties, we had to start work before the complete brand guidelines were ready to comfortably meet the deadline. Working from a basic set of design principles, our experienced team collaborated with stakeholders to translate these flawlessly for a digital context, before our Drupal developers brought the designs to life – all to the delight of the client.

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