Redweb’s expert Digital Marketing division specialises in helping clients get leads and sales via a range of carefully developed services. This isn’t just about increasing the prominence of your site and driving your audience to the content you want them to see. Once we’ve helped you attract that traffic, we work with you by using analytics to develop strategies and changes that deliver a high return of investment based on your KPIs. Take a look at how we deploy these services to find out more.
Search engine optimisation (SEO)
Our search engine optimisation (SEO) services are all about improving your organic, or ‘natural’, search engine results based on the latest search algorithm. We do this through an unerring obsession with the latest developments in this area, while working with our clients to create strategies that elevate their search rankings. Natural and organic listings are often referred to as ‘free’ clicks, where websites must be the most relevant to the search query, as opposed to paying more money than competitors.
Pay per click (PPC)
PPC is vital to ensuring any business dominates results for key service and product searches. At Redweb we use our extensive expertise to bid for ad placement on behalf of our clients, providing media services across Google, Bing and social platforms. This means getting the best results from your outlay based on keyword research to ensure your website appears as a sponsored link when users enter different combinations of search terms. Our PPC services include analysis, account management, reporting and optimising in line with KPIs. It’s all about increasing the efficiency of client spend and ensuring that outlay delivers palpable, quantifiable results.
A high-level understanding of analytics is an important facet of any web professional’s repertoire. But the experts in our Search & Performance team take this a step further – exploiting Google Analytics data to glean in-depth insights that help our clients understand visitor behaviour and where all-important sales and conversion journeys succeed or drop off. We use this data to highlight areas of weakness and identify where sites need to improve.
Conversion rate optimisation (CRO)
CRO is the method of improving the user’s journey to increase the percentage of visitors that convert into customers, or complete processes such as form registrations. At Redweb we believe CRO is crucial to any overall digital marketing strategy. That’s why we work across our teams to improve visitor conversion paths. However those users reach the site (for example through social channels, search or email marketing), this process often starts with quality in-page analytics followed by A/B testing.