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Working with Stand Up To Cancer to drive engagement

27 June 2014

Stand Up To Cancer, a joint national fundraising campaign from Channel 4 and Cancer Research UK, returns to UK screens this October – and we have designed a campaign landing page to help drum up support.

Stand Up To Cancer brings the UK together to accelerate progress in cancer research, speed breakthroughs from labs to patients and ultimately save more lives. The campaign climaxes in a night of live TV on Channel 4 on Friday 17 October, where stars from TV, music, film and fashion will join forces to galvanise the nation and show cancer – it’s payback time.

Launched in the UK in 2012, Stand Up To Cancer raised £8 million, making it the most successful charity fundraiser on UK commercial TV ever. This money went on to fund 12 clinical trials across the UK, including research projects that tackle rare but deadly cancers like melanoma of the eye and bladder cancer, and the new landing page aims to generate early public interest in this year’s event and attract the attention of organisations and celebrities who could lend their support.

Its design is intended to make the biggest possible impact – using the campaign’s compelling brand to create a striking parallax web page featuring a number of dynamic elements. We collaborated closely with Cancer Research UK’s in-house digital team on the page – progressing it from an HTML prototype to final design. Channel 4 and CRUK are both existing Redweb clients, and the broadcaster was fully engaged throughout the process.

Caro Evans, Head of Business Development and Talent Management for Stand Up To Cancer at Cancer Research UK says:

“It is crucial that Stand Up To Cancer’s dynamic, bold and entertaining brand values are reflected in our digital presence all year round. Although our campaigns are seasonal, we spend the year engaging talent and their agents, potential corporate partners and driving supporters from social media so we need an out-of-campaign website which is kept current and shows Stand Up To Cancer to be something the public, companies and talent will definitely want to be a part of. Redweb’s designs show the ambition and dynamism central to Stand Up To Cancer and will help to engage new audiences this year and in future.”

We won a place on Cancer Research UK’s digital framework in the summer of 2013, and previously worked on the responsive redesign of the charity’s homepage. The Bournemouth-based agency also designed and built a new intranet for Channel 4 last year.

Stand Up To Cancer was founded in 2008 by the Entertainment Industry Foundation (EIF), the American non-profit foundation. The EIF has since harnessed the powerful voice of the entertainment industry, including a host of a-list talent, to generate hundreds of millions in pledges to support a new, collaborative model for cancer research, getting new therapies to patients faster.

Visit the site at: www.standuptocancer.org.uk

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