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A new partnership with children’s food brand Organix

7 May 2015

We have been chosen as baby and toddler food brand Organix’s new digital partner. We’re excited to be working with one of the largest and industry leading organic baby and toddler food brands.

We were selected partly because of our experience in seamless migration of a commercially active site from an incumbent agency into our Drupal team. But more significantly we embraced Organix’s mission and values, they were excited to see how their ambitions could be delivered through exceptional digital strategy.

Our team works closely with the Organix marketing team and other agency partners to plot out and deliver a road map of digital activity that is founded on the organisation’s goals, the needs and potential needs of the audience and the overall communication requirements of the brand. We have been pragmatic about scheduling in the work that ‘just needs to get done’ in order to support planned in activity, without losing sight of the broader vision.

Organix has put digital at the heart of their marketing mix and we are working closely with them to integrate with all of their channels. This is to ensure as many simple, engaging and personal conversations with parents as possible about the choices they will make on their journey to give their little ones the best start in life.

Organix has drawn on our digital expertise in planning, usability, search, visual design and campaign execution and in addition we provide a Drupal team of developers, FEDs, QA and project management to deliver multiple streams of work.

Damian Proctor, our Executive Creative Director, said:

“Organix is a brand that any agency would be thrilled to work with. Anyone with young children knows not only their products but also what they stand for; and now to work with the team responsible for communicating that is a fabulous opportunity.”

Organix loves making things better and they create tasty organic food for babies and toddlers. With their No Junk Promise, Organix takes a unique approach to offering, healthy food for children that can be found in all the major retail stores. They are also passionate about championing the right thing for children’s food - by working with parents to demand a better food environment, and supporting them to make good food choices, through honest advice about growing, cooking, and eating great food.


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