Tasked with the responsive redesign of Cancer Research UK’s homepage, this is our first project to go live for Cancer Research UK, since winning a place on the charity’s digital framework as a design, content and UX partner in June 2013. The homepage redesign means that all visitors to the homepage can now enjoy the same, high-quality user experiences across all modern devices.
As the starting point of most users’ journeys through the Cancer Research UK site, and an important driving force for online donations, the success of the homepage is particularly important to the charity’s online efforts to beat cancer sooner.
We worked closely with Cancer Research UK’s team from the project’s outset, reviewing extensive existing user research and initial prototypes. This helped inform a user-centric approach to achieving the charity’s core goals with exceptional aesthetic quality across all devices.
The design includes compelling new calls to action, and a re-imagined donations channel that is fully optimised to consider touchscreens and the different user interactions across mobile, desktop and other devices.
Our Executive Creative Director Damian Proctor says:
“Our in-house UX and design expertise, as well as our significant experience in the charity sector, resulted in seamless collaboration with Cancer Research UK on this project. This has been a great opportunity for us and Cancer Research UK to set the tone for the rest of the site using new brand guidelines. We look forward to working with them on future design and UX projects.”
We won our place on Cancer Research UK’s framework in June following a competitive pitch process. In addition to the homepage project, the charity has made regular use of our UX labs during this time.
Responsive design is our default approach to projects. We work with clients to design sites that will provide the same striking visual designs and seamless user experiences across smartphones, tablets, desktop/laptop computers and other devices like smart TVs.
Other recent responsive projects include the responsive redesign of the Action On Hearing Loss site, which recently won Best Not-for-Profit Site at the Sitecore Site of the Year awards, and the Science Museum’s ’Visit us’ section and homepage.