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Launching the new Get Into Teaching campaign site

11 November 2014

Part of the ongoing Get Into Teaching campaign, the website’s purpose is to assist users through every stage of applying and preparing for teacher training – from finding out about eligibility and what a career in teaching has to offer, to choosing the right training option and successfully gaining a place on a course.

We have worked with the DfE on digital projects related to the Get Into Teaching campaign for more than five years. This latest launch – developed on the open source content management platform Drupal – includes a range of sleek user interactions and features to promote the campaign. These include:

  • A fully responsive design that seamlessly adjusts its display across desktop, tablet and smartphone devices
  • An all-new aesthetic for Get Into Teaching, based on this year’s Your Future | Their Future brand refresh
  • New text and video content covering a wider range of subjects, based on reimagined user journeys
  • A new account facility that enables users to track and plan their journey into teaching each time they log in to the site
  • Personalised content based on the user’s location and decisions they make, for example the subject they want to teach

In line with Government Digital Service principles, the new site is currently in its initial ‘test’ beta phase – meaning it is publicly available for all online visitors to explore and provide feedback. These user insights will help inform future development phases – as additional functionality, extra content, deeper personalisation and new features are added to the site.

While it continues in this phase of public testing, the beta site will exist in tandem with an incumbent Get Into Teaching website, which we also maintain. The long-term intention is that this incumbent site will eventually be phased out and fully replaced once all requirements and features on its new incarnation have been fully implemented.

Our Project Manager Francesca Moores said:

“Having worked on the existing site for several years now, we were thrilled to grab the opportunity to give the Get Into Teaching campaign a modern new home. We’re now looking forward to future development phases and adding to the personalised experience, so users can enjoy the best online journeys as they investigate what teaching has to offer and plan their next steps.”

The National College for Teaching and Leadership – the DfE agency responsible for managing the Get Into Teaching campaign – procured our services for this project via the Government’s G-Cloud framework. This enables easier, more cost-effective procurement of services for Government departments via an online CloudStore. We has been on the framework since 2012.

Our other current government clients include HM Treasury and the Home Office, while the agency also works with the likes of Action on Hearing Loss, City & Guilds, Channel 4, the Science Museum and Farrow & Ball, to name just a few.

Visit the beta site at:  https://getintoteaching.education.gov.uk

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