“When compared to last-click attribution, Data-Driven attribution typically delivers more conversions at a similar cost-per-conversion.”
What Google failed to mention is that this would wholly depend on a variety of factors relating to your account, your website and your optimisation strategy.
Learn from our experience as a Google Premier Partner by downloading our whitepaper, and ﬁnd out whether Data-Driven attribution could work for you.
What’s covered in the whitepaper:
1. What was the problem with Last-Click attribution?
2. Introducing Data-Driven attribution
3. Optimising for conversions
4. Comparing attribution models
5. What should you do (before switching to a Data-Driven model)
To download the whitepaper, just fill in the form below.