Our digital marketing experts ran an event to demonstrate how organisations can effectively use Pay Per Click (PPC) and Search Engine Optimisation (SEO) to achieve consistently great results, drive traffic to their website and improve conversion rates in the process.
Our two speakers covered the following topics in their presentations:
- How and why has PPC has changed
- How different devices are changing the way we use the internet
- How to modify ads to ensure more relevant targeting and engagement
- How to drive traffic to a website
- How to improve conversion rates
Search Engine Optimisation (SEO)
- How SEO has changed in the past year
- Why mobile optimisation is a must in any digital strategy
- Conversational Search and how content can be optimised to suit
- How to use associated and specific keywords to benefit from developments in structured mark-up
- How social media will become more optimised for the user rather than the channel
With digital marketing being such a dynamic industry, the event gave the audience a deeper understanding of search and the way users have changed how they use the internet.