At ‘Beyond the lab’, our Executive Creative Director demonstrated how user-centric web design and user testing has changed, with a focus on how companies can make the most of audience insights before, during and after a project launch.
We demonstrated how to distribute testing for the best results, rather than limiting it to considering key customers journeys in the early stages of large projects. Our case studies and best practice examples showed how iterative, ongoing user testing can pay for itself and then deliver a handsome return on investment.
What was covered?
We shared a diverse range of insights on how Redweb’s experts engage with our customers’ audiences throughout the process, and provided tips to attendees around five key areas of engagement:
After the presentation our guests enjoyed some food and drink in our in-house bar and events space with our experts on hand to answer questions and show our guests around our UX lab.