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Humanising technology

Digital technology is evolving at a breathless pace. Spearheaded by machine learning, the virtual, augmented, and mixed realities, big data and the diversification of touchpoints. In addition, the emergence of cloud-based marketing platforms that tailor customer journeys and engagement on behaviour, history and context are making ambitious organisations re-define their operations.

At Redweb, we believe our role is making sense of this emerging world in a pragmatic and meaningful way, enabling us to meet the business challenges of our clients.

Our agency values

• Innovative strategy combined with brilliant digital skills makes technology a success

• Through staff autonomy and a shared team passion, we strive to be better than our competitors

• We exploit our independence by being quicker, partnering and recognising opportunities

• Always amaze and never underdeliver

• We monitor trends to build future visions to share with all

• Success is maximised when we get the agency-client relationship correct

Redweb remains one of the largest UK independent digital agencies and our culture is underpinned by this flexibility. We believe that the future opportunities of both the agency and its people are better served by a business attitude of agility, responsiveness and exploration. 

Best-of-breed cloud solutions

Automated marketing platforms

We aim to maintain an unrivalled knowledge of the latest cloud-based platforms – covering automated marketing, content management systems (CMS), customer relationship management systems (CRM), ecommerce, machine learning, search, recommendation, community, data capture, social integration and location services. As well as working with a number of different emerging and long standing technology platforms, we are also principle partners for both  Sitecore and  Episerver.

This approach allows clients a lower barrier to entry, fast-track adoption and a quicker roadmap to ROI. However, our true expertise lies in our skills of strategy, seamless integration, humanising and selecting the appropriate tools. 

By placing ourselves as a Software as a Service (SaaS) aggregation agency, we can deliver greater value to our clients and ultimately help them to achieve more

Strategic approach

We believe success is maximised when the agency-client relationship is the right fit. This means us knowing your organisation’s high-level business drivers and then collaboratively planning innovative digital roadmaps to achieve those goals. Continuous innovation, transformative technology and an iterative delivery approach will minimise risk and allow an effective response to changing customer and industry trends.

Our methodology aims to protect investment. We base all thinking on a pillared model that ensures a holistic approach is adopted. Considerations include; single customer view, personalised content marketing, adoption of online services through enhanced functionality, user experience journeys, brand, security, integrity and scalability.


Experience and engagement

Experience and engagement

Unlike pure-play software firms, our creative and user-centric heritage allows us to humanise emerging technology. This achieves greater engagement – providing meaningful content touchpoints audiences can empathise with. This results in a competitive advantage for our clients’ organisations – particularly within ecommerce, finance, industrial, housing and professional services. 

With exemplary in-house Creative, UX, Content and Search Marketing teams, we have the capacity to continue driving sophisticated interactive experiences utilising the platforms we implement. Using behavioural analysis, machine learning and marketing automation, these can be further refined to maximise results.

Autonomy and respect

Autonomy and respect

Through staff autonomy and a shared team passion, we strive to be better than our competitors.

We’re an ambitious independent agency and continue to climb the ranks of national league tables, competing against – and often pipping to the post – some of the UK’s biggest and most respected agencies. We pride ourselves on our culture of teamwork and ability to be agile and responsive to give our clients the best service.

We develop our people, give them the responsibility to become better professionals and aim to maintain a culture of excellence with some fun thrown in!  Fancy joining us?

Lower barriers to entry

Lower barriers to entry

Through SaaS and iterative development, agile UX, best practice and expert recommendation, Redweb is able to reduce the barriers to entry for today’s sophisticated digital marketing platforms. Benefits include; reduced budget, faster implementation, less risk, easier definition and less dependency on suppliers. 

Our remit is broad and we are as adept at revitalising an incumbent website as we are at commencing a new multi-channel project. Our principle goal is to always exceed expectation and ensure that our target is raising ROI. With this in mind, you can trust us to push back if we think our time (and your money) is being wasted.

Engagement suited to your needs

Agency/client relationship

We are very accustomed to working within a traditional agency model and our practitioners, consultants and account teams are predominantly based within our own spaces. This allows us to effectively draw together the necessary skills needed as the work progresses.

We run activity in phases to suit you using agile, iterative methods. As a long-term digital partner we will help you to find the perfect methodology for your projects and continue shaping our approach to suit your needs from on boarding through to go-live and beyond, ultimately maximising on your investment. 

Onsite teams and consultants

Our major strength is our people – but they don’t always have to be based in our offices. If you need to expand your in-house team, we can provide specialists in areas such as UX, security, strategy and front-end development to supplement your existing skills base.

We also successfully deploy fully vetted and supported development teams, working either in client premises or external locations to take on set projects. To read more about the services we offer onsite, please have a look at our onsite services page.

Developing future talent

Redweb's CEO Andrew Henning has been recognised in  The Drum's Top 25 Most Influential Individuals in UK Digital for his commitment to developing future talent through Redweb and the wider industry. As a member of the executive board at the British Interactive Media Association (BIMA), Andrew founded its Digital Day initiative which more than 10,000 young people have participated in. More recently, on his native south coast, he and his team have been responsible for launching  Digital Wave, an annual Bournemouth conference to raise awareness of careers in the digital sector.

David & Sean


Our Redweb Labs division gives clients and staff the chance to explore, experiment and excite in the digital space. This part of the agency has its own dedicated team, who work year-round on projects that push the limits of the latest technology.

The aim is to test and share new ideas, skills and techniques with the wider agency and our clients – showing off what we can do through actions and not just words.

Most Innovative Digital agency Econsulting Winners 2011 & 2012