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Redweb Content Digest: Skynet, Snapchat and Sochi

With the World Cup upon us, we’ve sifted through the match predictions, sorted through the fixtures and sourced some exciting stories from the world of content. This week, we’re featuring a VR experience like no other, finding out how companies are covering the World Cup and looking at the impact a single letter can have. 

 

SPACES debut their Terminator VR Experience 

Los Angeles based start-up SPACES has debuted a brand new, team-based virtual reality experience that aims to replicate the thrill of saving humanity from Skynet.  

Image Credit: SPACES

The immersive, theme park-esque experience blends a multitude of different technologies, including 3D facial scanning, haptic feedback, wind and heat feedback, to create an exhilarating adventure that can be enjoyed with multiple players. 

SPACES is aiming to release versions of their Terminator VR experience across the globe, which leaves us wondering if and when it might land in the UK. One thing’s for certain – we’ll be ready to channel our inner Arnie and mutter those famous words…“I’ll be back”.

Read: SPACES Debuts Multi-Sensory Terminator VR Experience

 

Snap embraces further advertising opportunities 

Snap is no stranger to sponsored content – recently working with WWF to share the impacts of climate change via their Snap Map. And with Snap’s latest update, they’ve further expanded advertising opportunities for businesses with branded and sponsored Snappables. 

Snappables are short augmented reality games that are accessed via lenses. They’re positioned as a social AR experience, where high scores and results can be shared between friends and groups within the application. 

This is a clear sign that Snap is looking to expand its augmented reality advertising options. And following the success of their branded lenses, it makes sense for them to open up their latest and greatest AR feature to advertisers. 

Read: Snap introduces ads for its Snappables AR games

 

How a simple name change turned into a huge success for one brand

For the past month, American chain restaurant International House of Pancakes (IHOP) has been drumming up hype and mystery by announcing a name change to ‘IHOB’, with no explanation as to the meaning of the ‘B’.

Image Credit: IHOP

The PR Stunt was designed to promote a new and slightly unusual addition to the pancake chain’s menu; burgers. It flew under the radar of many, until it was picked up by some of the most notorious food brands on social media. 

Snarky responses and snappy attacks flew across the Twittersphere, which generated more media attention as news outlets rushed to cover the feuds between beloved brands. Despite the overall negative response to the rebrand, it seems like the attention has paid off for IHOP with some people  calling it ‘the best-known burger launch in years’.

Read: Thanks to its rivals, 'IHOB' is a smashing success

 

The complexities of covering the World Cup in Russia 

With the World Cup kicking of this week, fans from all over the globe will be tuning into various channels to get their football fix, alongside news, insights and a taste of the atmosphere in the host cities. 

However, covering the World Cup in Russia has posed a number of potential issues for new media companies, ranging from the sheer distance that reporters and correspondents will have to travel between host cities, to language barriers and concerns over the safety due to political tensions. 

As such, new media brands have resorted to unique approaches to covering the event. From sending large teams of reporters, to utilising influencers and capturing huge amounts of video content and distributing it across 19 languages, it’s safe to say that football frenzy is definitely on the horizon.   

Read: Fans, fears and football: how new media is tackling a challenging Russia World Cup
 

That’s all for this week – we’ll be back next week with more news and stories from the content sphere. Let us know if we missed anything in the comments below.

 

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