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Redweb Content Digest: Football fever and Facebook features

We’ve got a varied mix of stories and disciplines this week, from augmented reality World Cup games, to tips for creating engaging content for B2B and financial industries.  

Interactive AR for the World Cup

In case you’ve been living under a rock, there’s a big football tournament happening over in Russia right now. Of course, it comes as no surprise that pretty much every brand under the sun will try and cash in on this somehow – but at least this AR experience from Big Bazaar tries to be somewhat related to the sport. 

Users can open up the Facebook camera filter and bounce an AR ball on their heads. That’s pretty much it, but hey, good doesn’t have to mean complicated. And anything has to be better than that Snapchat puppy face filter, right?

Read: Big Bazaar engages consumers for Fifa World Cup with AR experience app on Facebook 

 

 

Capitalising on temporary content

B2B brands tend to get a bit of a rough time of it when it comes to creating engaging content. If your industry isn’t typically associated with the heady heights of travel, fashion or food, it can present quite the challenge. 

Stories – the type found on Facebook, Instagram and Snapchat – are especially tricky. Thankfully, this article on Contently has some ideas on how you can tackle that as a B2B company. There’s nothing particularly ground-breaking here, but it’s a solid reminder that a bit of creativity and planning can go a long way.

Read: What B2B brands can do with ephemeral content  

 

Creating fuss-free financial copy

It probably won’t come as a surprise that copy for financial organisations isn’t the easiest of things to read – the same is true of writing it. How can financial brands simultaneously communicate the essentials and not bore their customers to tears? 

Econsultancy has rounded up some great examples. From personal blogs to effective animation, there are some companies out there who are doing good work in cutting the clutter to convey the message. With the exception of a missing question mark, we’re fans of this example from Direct Line: simple, to the point and effective at saying why prospects should buy:


  
See more examples: How can financial brands improve clarity of copywriting?  

 

Facebook creates time-monitoring tool  

It looks like bad press may be dying down for Facebook, as it finally gets around to addressing one of the main issues Zuckerberg outlined at the start of this year. 

Facebook stated it wants to facilitate more meaningful interactions and, after changing up its algorithm, the platform has now released features that allow users to track how much time they’re spending on the app. Users can set themselves a daily reminder once they’ve hit a self-imposed limit and track their time via a weekly breakdown.

What would be interesting is if users could also see how they are spending their time – are they actually reconnecting with friends and family, or simply scrolling through timelines?

Read: Facebook tool makes it easier to monitor time spent on social media 

 

That’s all for this week – leave us a comment if we missed anything. We’ll be back next week with another collection of content news and stories. 

 

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