A top tip when writing your ad copy is to firstly do some searches for the product you are looking to promote. By searching for the product, you will not only be able to see which of your competitors you will be bidding against, but also how your competitors are choosing to promote their products.
Take the example of Plasma TVs. You can see that well known high street brands such as Argos, Dixons and John Lewis are competing with each other and against manufacturers such as Sony and Panasonic. The obligatory Price Comparison sites such as MoneySupermarket are there too. Take note of the wording all these advertisers are using. By taking a look at that, you should be able to see what your competitors have found to work, or the types of things they are testing.
Studying your competitors ad copy will give you a good start in your own copy writing. When you are confident that you have a good basis on which to build your PPC ads, it is well worth compiling a list of elements to test at a later stage. Free Delivery, 5 year guarantee, huge savings, price leading messages and product ranges are all popular components in this particular auction. Write these down and keep them for later. You can use these elements as you develop your campaigns over the coming weeks.
If you want to know more about Redweb Search, please drop an email to search@redweb.com or give us a call on 01202 779944.