Paid Search campaigns are a great way to help you optimise the booking process, also known as the booking funnel, on your website. By using spotlight tagging, it is easy to get a visual representation of the performance of your web site in a few easy steps.
When you set up your campaigns, make sure you have your tracking set up and tested before you press the button and turn it on. Then, when its live you will clearly be able to see the pages where your users are dropping out of the booking process.
You will be able to see how different campaigns drive varying volumes through the funnel, and can then apply your knowledge to help you streamline your process and increase the conversion rate as you go. Your goal is to get 100% of the traffic through, so never stop your optimization work. There is always something you can try that may have a positive impact. If it doesn't, go back to what you had and try something else.
If you want to know more about Redweb Search, please drop an email to search@redweb.com or give us a call on 01202 779944.