If you are selling more than one product on your web site, you will, in all likelihood need to channel your users into a buying funnel through a multi-product page. This is like a catalogue page with lots of products available to click on.
If you know what the user is searching for, why make them jump through another hoop? If a searcher has clicked on your Space-hopper add on Bing, you should aim to take them straight to the Space-hopper product page rather then to a generic toy page.
This will allow them to get all the information they need to aid their purchase decision quickly and easily, They will also be an extra page further into the buying process, which should boost your conversion rates.
PPC landing pages, if written to best SEO practice guidelines will also help your organic search listings so you get more bang for your buck!
If you want to know more about Redweb Search, please drop an email to search@redweb.com or give us a call on 01202 779944.