Are you thinking about optimising your site for the search engines? Why not try some of these top tips and see if they help improve your performance.
- Stick to a fixed IP address from the start. Constant changes hinder your SEO
- Make sure your whois record is up to date with as much detail as possible
- Use Google Webmaster tools to identify any indexing errors in your site structure
- Make sure you are using Canonical tags on duplicate content
- Make sure your page copy is written primarily for people and secondly for search engines not the other way around
- Don't rely on text alone, use a combination of rich content including blogs and video to improve your ranking
- Don't overload your content with keywords. Make sure the content is readable and usable
- Make sure your meta description tags use relevant keywords, whilst at the same time describe what the site is about
- Create a branded 404 error page, which gives users clear navigational guidance away from missing content
- Write a blog and regularly update it, it's a great way to add fresh content to your site.
If you want to know more about Redweb Search, please drop an email to search@redweb.com or give us a call on 01202 779944.