Already running your own PPC campaigns? Why not try some of these top tips and see if they help improve your performance.
- Understand when your users like to use your site, and importantly when they like to buy. Weight your campaigns accordingly
- Use PPC to discover what types of messages appeal to the customer. You can use your findings later when writing meta descriptions
- Negative keyword matching is crucial. Ensure you have an extensive negative list to keep spend wastage to a minimum
- There is a time and a place for bid management software. A good agency must understand your requirements before prescribing it
- Before rushing into copywriting for a new PPC campaign, take the time to see what your competitors are writing in their ads
- Direct your ads to relevant landing pages. This will help reduce bounce rate and improve conversion rates
- Define a logical test for your ad copy from the outset. Try A-B testing headlines, Line 1, Line 2 and url variations over time
- Keep an eye on bounce rates. Large bounce rates (over 50%) should be ringing the alarm bells! Which keywords are your main offenders?
- Make sure you use Yahoo and Bing. Although they have a relatively small market share next to Google, they can provide a good ROI
- What types of words are your competitors using in their ad copy? Use their research to give yourself a flying start.
If you want to know more about Redweb Search, please drop an email to search@redweb.com or give us a call on 01202 779944.