Sunsail and Le Boat (Tui Marine) - driving boating holiday bookings through PPC
The challenge
A successful PPC campaign with European boating holiday brand Le Boat led to the Redweb Search team being challenged with increasing cost effective sales and return on investment (ROI) for sister sailing brand Sunsail.
The approach
Redweb Search initially rebuilt the existing account structure across all the engines with new targeted ad copy to improve click through rate (CTR%). The Redweb Search management team introduced TradeDoubler’s Searchware4 bid management software across the account to help achieve the target cost per acquisition (CPA) and booking volumes.
The result
Redweb Search has exceeded client expectations so far and the team continue to make improvements and optimisations to the accounts to drive £CPAs down and increase booking volumes and revenues across both Le Boat and Sunsail.
The Redweb Search team has built a strong client relationship, leading to further work with the client in the future.
If you want to know more about Redweb Search, please drop an email to search@redweb.com or give us a call on 01202 779944.
"We selected Redweb Search following a strong pitch from their knowledgeable and enthusiastic team. Redweb Search stepped up to the difficult challenge by returning strong results. Our decision to award Redweb Search the Sunsail account following the Le Boat trial was easy"
Simon Conder Marketing Manager, Le Boat