3 top tips to maximize your landing pages
08-01-2010
If you are a site owner or web designer, it is important that you understand the very basics of SEO. By following some very basic best practice guidelines as a matter of course, you will have a flying start in achieving good rankings on the search engine results pages (SERPs). We have put together 3 key factors that you should address and to put them in context, how they would relate to a fictitious national car servicing chain, www.CarServiceExperts.co.uk.
#1 - the URL
By having a relevant url to your chosen search term, you are more likely to generate a higher page rank for that site. If a searcher is looking for car servicing for their BMW 5 Series in Chester, it is important to have a page on your site that relates closely to this, and that the url reflects this. In this instance, a good example of a url may be www.CarServiceExperts.co.uk/BMW/5Series/Chester or more simply www.CarServiceExperts.co.uk/BMW/Chester. The user can see that your site is likely to have relevant content before they click and the search engine will like the look of this too.
#2 - the Page Title
This should also be specific to the search term, so something like "BMW Servicing in Chester | Car Service Experts" would be a good indicator to the search engine that the content on this page would be relevant to that particular search.
#3 - the Meta description
This is what the user will see on the Search Engine Results Page and is your chance to sell your products to the user. Make your description stand out against your competitors. If you include "BMW 5 Series servicing" and "Chester" in your description, your listing will stand out as more relevant than one for a competitor garage that does not reference the manufacturer, the model or the location. If you run a PPC advertising campaign along side your SEO strategy, you can get a better understanding of what users feel is important by the CTR% (click through Rates) your various ads are returning. Use copy from your best performing ads in your meta description, to convert more searchers into site traffic.
Written by: Dan Hills