The Zinc MAPS application cuts average approval time of marketing and PR material for pharmaceutical companies from 16.9 days using traditional paper-based approval, to 7.8 days - a highly significant reduction of around 50%.
weds 17 aug 2005
It links approval stakeholders and third parties - such as advertising and PR agencies - together in a secure, totally online environment.
For more information on this article get in touch with us, alternatively go back to the news archive to read more about Redweb.
