Redweb Search has been appointed to manage the paid search marketing for sailing holiday company Sunsail, part of the TUI Travel Group, to drive sales online.
The appointment follows a successful PPC trial with boating holiday brand Le Boat earlier this year.
Sunsail, based in Port Solent, Hampshire, provides sailing holidays and yacht charters as well as running watersports clubs and sailing schools with bases worldwide. This is the latest account win for Redweb Search, a division of full service digital agency Redweb.
Simon Conder, marketing manager of Sunsail UK says: "We understand the direct and measureable return on investment from a paid search campaign. We selected Redweb Search following a strong pitch from their knowledgeable and enthusiastic team. The team delivered a highly effective campaign and significantly increased sales for Le Boat and we are confident they will exceed expectations again with Sunsail."
The expanding Redweb Search team recently appointed Search Manager Martin McAndrew to take the lead on accounts such as Sunsail.
McAndrew adds, "The travel and tourism industry has always been a competitive one and in the current economic climate, the market looks set to intensify. It is crucial that companies such as Sunsail invest in search marketing to stay ahead of competitors and reach their target audience online. We have the significant advantage of working with a comprehensive in-house team of expert designers, developers, content managers and data analysts to exceed our clients’ business objectives."
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