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Innovation at our heart

Sat 03 Mar 2012

Winning the Econsultancy Innovation Award for Most Innovative Agency in 2011 was a memorable milestone. Winning it again in 2012 was even better. It's fantastic to be recognised, and it cements the fact that our vision of an agency with innovation at its heart is becoming reality.

We have big plans for 2012, it promises to be one of the best on our continuing journey. But at this time, it's worth looking back on last years work and some of the projects that got us shortlisted for a third year in a row and saw us regain the trophy as reigning innovation champions.

Innovation @Redweb 2011
Let's start with our environment. Collaboration and communication are key for innovation. We've created fantastic new spaces to help us share ideas and talk through solutions.

Innovation @Redweb 2011
We've thinned out the usual office furniture and opened spaces up so we can work flexibly as teams, often inviting clients in to be part of the process at crucial stages.

Innovation @Redweb 2011
We continue to run our Innovation department which has become a power house of creative thinking. It's an oasis for staff and friends to share ideas, explore new areas, and experiment with new technologies.

Innovation @Redweb 2011
We gave five of our teams a chance to show off, giving them 36 hours between paid projects, to bring a crazy idea to life. The results have been amazing, tackling numerous issues: room booking via mobile, knowledge sharing using Xbox Kinect and bolstering our green credentials with waste and energy tracking, live info graphics, and a bin that's connected to the internet.

Innovation @Redweb 2011
Hack projects have changed our staff's mentality, added energy, allowed expression, and given us new tools and techniques to work with. The most exciting development however, is that clients are now getting involved in our hack projects, setting us problems and then rolling their sleeves up to work along side us. We can't say much more right now, but we hope to go live with a very cool product shortly.

Innovation @Redweb 2011
Our student internships continued and we welcomed students throughout 2011. Notable work included mashing Twitter with Instagram, an app that creates unique graphics based on your voice, and a display app that describes the local weather with a mere glance.

Innovation @Redweb 2011
We accepted invitations to share our knowledge and experience whenever we've been asked, whether that's been locally or abroad. We believe in being open and honest with those working for the same goals and we hope we've been helpful in some way.

Innovation @Redweb 2011
For younger students, we mentored a local school to victory in the No10 Big Society Awards and BIMA Digital Challenge 2011. The project involved mentoring members of the elderly community on internet use.

Innovation @Redweb 2011
Through our work with the Arts University College Bournemouth, we were able to provide printmaking workshops and life drawing classes for our staff. Learning new techniques and solving unusual visual problems helped heighten creativity and visual communication. And it wasn't just designers who took part.

Innovation @Redweb 2011
Our commitment to the digital and creative arts community of Bournemouth continued. We handed over the Meetdraw networking event we founded, and got involved with new ventures such as: Show & Tell, a platform for local creatives; Design Buddies a mentoring scheme for AUCB students: and Creative Crawl, a problem solving, drawing based, pub crawl for creative teams.

Innovation @Redweb 2011
We try not to take our selves too seriously, and end of year Christmas projects area perfect chance to play around. Last year we made a bell ringing iPhone app, got dressed up and tried our very best to ring out a tune.

Innovation @Redweb 2011
So there you have it, 3 years in the making and our ideas, activities and innovative projects are snowballing more than we ever imagined. We set out to put innovation at the heart of our agency, and we've certainly achieved it. We now have a heart that beats more strongly and healthily because of it.

David Burton

David Burton

Head of Innovation

I’m Head of Innovation at Redweb, a department that’s constantly looking to explore, nurture and exploit new ideas and technologies in the most creative ways.

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