Animated banner advertisements produced by digital communications agency Redweb for insurance giant Norwich Union are appearing on websites such as AOL, MSN and Wanadoo.
The banners, some of which expand for more detail when rolled over, were created by Redweb´s in-house artist Damian Proctor to produce a more interactive experience.
In all, Redweb´s designers produced nine different creative concepts which were used in 140 banners in varying sizes to fit the Host web page.
Damian said: "Creativity is really important for effective banner advertising; we were briefed to produce an eye catching campaign for effective online sales generation using flash technology. Norwich Union were very happy with the number of possible creative routes we presented and as a result, were able to go with several designs to help test effectiveness."
The contract was placed with Redweb following a number of successful digital communications projects for Norwich Union.
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