Trade union Amicus said its advice on how to avoid taking a sickie to watch England's World Cup matches has prompted a surge of visits to its website.
Amicus’ World Cup Fever advice caused a massive 177% increase on its average daily website hits with 31,669 page views. The union says that visitors to its site on Thursday June 15, the day the article was publicised, were up more than 400% on the same day in the previous week.
The union says the initiative has also bumped up its recruitment, with online applications for membership up 33% and page views for Amicus’ membership page up by 235%.
The website and join online section were developed by digital communications agency Redweb.
Amicus said that increased viewings carried right through the weekend with visitors to the site up by 1,500 on the same period the week before.
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