Access is a leading UK provider of self storage solutions. In this highly competitive industry, we were delighted that they entrusted us to develop their new website. The key objectives for the project were to increase online sales whilst further promoting Access's brand values.
Redweb worked to understand the audience and their motivational prompts when considering storage suppliers. Our in-house UX team undertook collaborative workshops with potential end users. This gave us an understanding of the needs and objectives of potential customers. One output was a radical re-thought of the book online process and the need to make pricing more transparent.
We then designed the solution around this user journey and provided a concise and intuitive experience. The key was our ability to make something complex, appear simple.
The result is a website based on insight gained through user experience with cutting-edge web design and technology.
The design makes the site stand out. Then the use of sophisticated JavaScript gives the feel of more a web app than typical corporate website. The Google Maps integration is considered and masks the complexities beneath. The overall result is an engaging and compelling experience.
Since launch customer feedback has been impressive. The site is fully set up with analytics that give Redweb and the client usage and behavioural statistics. Conversions have doubled since launch, quote to conversion time have decreased by half and direct contact by telephone is significantly down. This confirms that people are now finding what they need to know on the site.
Visit the website at http://www.accessstorage.com
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