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Redweb scoops Innovative Digital Agency Award for the 2nd year running

Bournemouth based Redweb is delighted to have won the coveted Econsultancy 'Innovative Digital Agency of the Year' for the 2nd year running.

Announced last Thursday at the Hilton Hotel, Park Lane; the awards recognised the best of innovation within Digital Marketing and Ecommerce. Winners at the lavish ceremony also included Net-a-Porter, AutoTrader, John Lewis, Marks & Spencer and Tesco. The event was part sponsored by Adobe.

David Burton, Redweb's Head of Innovation commented "It's fantastic that we've been recognised again. Given time pressures and project work commitments, it's great that we continue to push the boundaries and look at things in different ways."

Innovation Award contentDavid Burton and Andrew Henning at the Econsultancy Awards

Andrew Henning, CEO said "These awards and our innovation pedigree have given us a strong USP in digital design. We can clearly differentiate ourselves in our competitive marketplace. Through our innovation activities we are training our teams to provide that extra spark, as well as strive for excellence in the work they do. Our blue-chip clients have high expectations in the solutions we deliver; hence we need to be on the top of our game in this ever changing industry."

A great example of Redweb's commitment to innovation is its passion for 'hack days'. These are 48 hours of teamworking to conceive, design and build from scratch a (crazy) digital idea!

David explains "The hack days are amazing; teams can aim to build anything they fancy. They're great fun and have added energy and allowed self expression across our designers and developers. Since starting we've tackled numerous challenges. These include building our own radio station, a knowledge sharing function using an Xbox Kinect, meeting room booking on your mobile and bolstering our green credentials; think Wi-Fi enabled rubbish-bins checking your waste!"

However, last year's game changer for the agency was turning this internal activity into one where they got paid (yippee!). Redweb's clients have clocked the benefits, and in September 2011 they hosted the first client/Redweb event. A well known global publisher supplied the team and did the challenge - pizzas et al. The results are confidential but when they are finally announced, they won't disappoint. More clients are now onboard with a series to be run across 2012.

Other activity includes multiple internships with Bournemouth University and the agency welcomed students throughout 2011. This resulted in more new ideas including projects to control large screens (say at a station) with your mobile, motion sensor work and even a mash up of Twitter with Instagram. This made an app that created a personalised tartan from your tweet history!

Other links with academia include talks and participation within degree courses. This spreading of the inno-gospel also extended to speaker platforms both local and nationwide.

For younger students, Redweb mentored Avonbourne School in Bournemouth to victory in the No10 Big Society Awards and the BIMA Digital Challenge 2011. Their project involved pupils training older people on the internet at after school clubs.

Finally, other highlights to broaden Redweb's staff attitude to creativity and visual thinking included, organised screen printing and life drawing classes. As well as a commitment to the digital/arts community of Bournemouth through Meetdraw and ventures such as Show & Tell: a new platform for local Dorset creatives.

The Econsultancy award judges said that Redweb had continued to raise the bar for UK agencies. As David summaries "Innovation at Redweb is key to our success and we maintain the vision to put it at the heart of the agency. It makes work fun through encouraging our people to be the best. Worthwhile in an industry that is making such a difference to the way we live our lives."

More on our innovation work can be found at labs.redweb.com