The challenge
To investigate new revenue streams.
The approach
Understanding Nationwide’s strengths, and their key competitor offering, resulted in developing an online price check and booking service for MOTs and servicing. The two key objectives were to convert browsers in to bookers and attract new and repeat business.
We created a site that was extremely simple to use with logical steps and high levels of usability (such as address auto completing when the customer enters their postcode and car detail, auto completing when the car registration number is entered). It has many functions unique to the client in the marketplace.
We also maximized natural search opportunities (SEO) and recently started a strategic pay per click (PPC) campaign and tested banner advertising.
The result
Monthly targets have consistently been smashed. In the first 6 months of trading Nationwide Autocentre saw monthly bookings of 400%+ over target. In Q3 this year, over £460,000 incremental revenue a month is coming through this channel. As a result of these successes we have launched online clutch ordering and are planning further enhancements.
Who are Nationwide Autocentre?
The UK’s first choice for motor repair and servicing.
For more information on this case study get in touch with us, alternatively go back to the case studies.
