The challenge
We were tasked by Powergen to implement the new E.ON brand guidelines online. As well as ensuring an integrated and smooth transition in to the rebrand, the site had to be effective in it's objectives for customer acquisition and retention.
The approach
From the start it was clear that to make the site really work we had to change the customers’ experience of the site to align with E.ON’s brand values.
The user requirements were the key to decisions taken in design and site architecture. From this it became clear that the needs of an existing customer querying their account and a prospect involved in the sales process were very different.
Fundamental to our design process were two rounds of usability testing, where our proposed customer journeys were tested on energy customers before the final website was built.
The result
The site went live in late July 2007, successfully integrating with the “Winds of Change” TV advertising campaign and other brand launch activity.
Who is E.ON?
E.ON is the world's largest investor owned energy company
For more information on this case study get in touch with us, alternatively go back to the case studies.
